The three models
Securities are offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory services are offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity. Insurance products are offered through licensed affiliates. This material is general information and is not individualized investment, tax, legal, or insurance advice.
Advice gets paid for in one of three ways, and the vocabulary is unhelpfully similar across two of them.
| Model | How the advisor is paid | What to ask |
|---|---|---|
| Fee-only | Fees from the client only. No commissions of any kind. | How the fee is calculated, and what it covers |
| Fee-based | Fees for advice, and possibly a commission on a product placed through an affiliate | Whether anything being recommended pays a commission in addition to the fee |
| Commission | Paid when a specific product is purchased | What the compensation is if you buy, and if you do not |
General description of compensation structures. Specific arrangements vary by firm and are described in that firm's own disclosure documents.
Fee-based and fee-only are one syllable apart and are routinely confused, including in print. The practical difference shows up when you read a proposal: with a fee-based advisor, ask whether any product in the recommendation pays a commission on top of the advisory fee, and ask for that answer in writing.
Every model has a conflict
This is the part that usually gets flattened into a sales argument, so it is worth stating carefully.
Commission compensation creates an obvious one: the advisor is paid when a product is placed. Fee-based compensation carries that same conflict on the product side, alongside the advisory fee. And fee-only compensation, usually charged as a percentage of the assets being managed, carries its own: an advisor paid on assets under management has a financial interest in those assets staying under management. That reaches real decisions, including whether to pay off a mortgage, whether to buy an annuity, and whether to take a pension as a lump sum.
Fee-only removes one conflict. It does not remove all of them, and no structure does.
None of that argues for one model over another, and this page is not going to. It argues for a different question. Rather than asking which label is cleanest, ask any advisor to name the conflicts their own structure creates and to show you where those are disclosed. An advisor who can do that straightforwardly is telling you something useful. One who cannot is also telling you something.
Where this practice sits
This practice is fee-based, and the structure is worth stating plainly rather than leaving to a footnote.
Advisory accounts carry a fee. Insurance, offered through licensed affiliates, may pay a commission. Richard acts in a fiduciary capacity with respect to advisory accounts. Costs are reviewed with you before anything is implemented, and the compensation arrangements are described in the Cetera Wealth Services, LLC Form ADV Part 2A, which you can ask for and read.
The conflict in that structure is the one described above: there is a commission on the insurance side. The way it gets managed is that protection is only discussed where the plan shows a gap, and the reasoning is written down. See insurance and income protection for the scope of that work, and fee-based financial advisors in Chicago for retirees for how it fits a local practice.
Richard Casolari, Financial Advisor, Investment Advisor Representative, CFP®, has spent roughly fifty years in financial services. The practice is founder-led, so the person quoting the fee is the person doing the work.
Which standard applies
Compensation and standard of conduct are separate questions, and conflating them is the most common error in this subject.
Investment advisers owe a fiduciary duty under the Investment Advisers Act of 1940, covering both loyalty and care, and the SEC has described that duty as applying to the entire advisory relationship. Brokers recommending a security or investment strategy are subject to Regulation Best Interest, which the SEC frames around obligations covering disclosure, care, conflicts and compliance. Regulation Best Interest applies at the time a recommendation is made; it does not by itself create an ongoing duty to monitor.
For a retirement plan that will be revisited for decades, that distinction is worth a direct question: will you act in a fiduciary capacity on every account I hold with you, including any insurance or brokerage account? If the answer is yes for some and no for others, that is a normal answer for a dually registered professional. Ask for the split in writing.
What fee transparency looks like
A percentage is a starting point, not an answer. Ask for your yearly cost expressed in dollars, in writing, before you sign anything. Then do the arithmetic yourself: multiply the rate by your balance for the annual figure, and by the number of years you expect to pay it.
A fee charged on assets also moves with the portfolio, rising when it grows and falling when it shrinks. That is worth understanding rather than objecting to, because it explains the conflict named earlier.
One question separates a transparent conversation from an opaque one: ask how the advisor would handle a recommendation that reduces the invested balance, such as paying off a mortgage or funding a large purchase from the portfolio. A straightforward answer addresses the effect on their own compensation without being prompted twice.
On what the fee should cover, expect investment management, retirement income strategy, withdrawal sequencing coordinated with your CPA, Social Security and Medicare planning, and scheduled reviews. Ask to see the deliverables rather than the list: the written plan, the review schedule, and the name of the person who takes your calls.
How to verify any of it
Three checks, in order, all free and all independent of whatever you were told in a meeting.
- Search the registration record. The SEC's Investment Adviser Public Disclosure database and FINRA's BrokerCheck show registration status and disciplinary history. Start here, because it is the only one of the three that is not self-described. How to verify a financial advisor walks through both.
- Read the Form CRS and the Form ADV Part 2 Brochure. These describe how the firm is paid and what conflicts it has. NASAA notes that the Part 2 brochure should disclose commissions earned outside the advisory fee.
- Ask about anything you do not follow. The documents are the record; the conversation is where you find out whether the person in front of you can explain their own disclosure.
Three answers are worth pausing on, whoever you are speaking to. An advisor who cannot say where their compensation is described. One who answers a fee question with a percentage and never a dollar figure. And one who will not put costs in writing before you sign. None of those is proof of anything, and each is a reasonable thing to ask about twice.
On products with surrender terms, including annuities and some insurance contracts: read the exit provisions before you sign, not after. Surrender charges, the period they apply for, and any tax consequences of an early withdrawal are all stated in the contract, and they are the part people most often discover late. That is a reason to read carefully rather than a reason to avoid the category.
Serving Chicago Ridge
Chicago Ridge is built around the mall corridor on Ridgeland Avenue, close enough to the Palos Heights office that an in-person review is a short errand rather than an afternoon. That proximity matters for this subject in particular: fee conversations go better across a table with the documents open than they do over the phone.
For Chicago Ridge households the work is retirement income planning that reads investments, income and insurance together, investment management built for the distribution years, tax-aware withdrawal sequencing with your CPA, and Medicare enrollment timing. Costs are reviewed before anything is put in place.
Neither diversification nor asset allocation can assure or guarantee better performance/profit and cannot eliminate the risk of investment losses in declining markets. Distributions from traditional IRAs and employer sponsored retirement plans are taxed as ordinary income and, if taken prior to reaching age 59 ½, may be subject to an additional 10% IRS tax penalty.
The cost and availability of insurance can depend on factors such as age, health, and the type and amount of insurance purchased. Before implementing a strategy involving insurance, it would be prudent to make sure that you are insurable by having the policy approved. As with most financial decisions, there are expenses associated with the purchase of insurance. Policies commonly have mortality and expense charges, and if a policy is surrendered prematurely there may be surrender charges and income tax implications. Guarantees are based on the claims-paying ability of the issuing insurance company.
Fees, charges and expenses are detailed in the Cetera Wealth Services LLC's ADV Part 2A. For a comprehensive review of your personal situation, always consult with a tax or legal advisor. Neither Cetera Wealth Services LLC nor any of its representatives may give legal or tax advice.
Securities offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity. Insurance products are offered through licensed affiliates and may pay a commission.
This material is for general information only and is not a recommendation to buy or sell any security or insurance product, not a recommendation of any compensation structure or advisory firm, and not a solicitation in any jurisdiction where the advisor is not properly registered. Investing involves risk, including possible loss of principal. Regulatory standards, disclosure requirements and industry practices change; confirm current details with the firm's own disclosure documents and with the regulator.
