Insights · How Advisors Are Paid

Fee-Based Retirement Advisors Explained

Fee-based, fee-only and commission describe how an advisor is paid. None of the three tells you whether the advice is any good. What each one does tell you is which questions to ask next.

A home office with a wooden desk, two coffee mugs, an open notebook and a bookshelf

A fee-based retirement advisor charges a fee for ongoing advice and can also earn a commission on products such as insurance or annuities. A fee-only advisor takes no commissions at all. A commission-based advisor is paid when you buy a specific product. The labels describe compensation, not quality, and every one of them carries a conflict of some kind. What matters is whether the advisor will name theirs, in writing, and show you where it is disclosed.

What to know up front

  • This practice is fee-based. Advisory accounts carry a fee and insurance through licensed affiliates may pay a commission.
  • Fee-only removes one conflict. It does not remove all of them.
  • The capacity someone is acting in can change between accounts, and sometimes within one meeting.
  • Every compensation model is described in writing somewhere. Ask to be shown where.
  • A percentage is not an answer. Ask for the yearly cost in dollars, before you sign.

The three models

Securities are offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory services are offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity. Insurance products are offered through licensed affiliates. This material is general information and is not individualized investment, tax, legal, or insurance advice.

Advice gets paid for in one of three ways, and the vocabulary is unhelpfully similar across two of them.

How each model is paid
ModelHow the advisor is paidWhat to ask
Fee-onlyFees from the client only. No commissions of any kind.How the fee is calculated, and what it covers
Fee-basedFees for advice, and possibly a commission on a product placed through an affiliateWhether anything being recommended pays a commission in addition to the fee
CommissionPaid when a specific product is purchasedWhat the compensation is if you buy, and if you do not

General description of compensation structures. Specific arrangements vary by firm and are described in that firm's own disclosure documents.

Fee-based and fee-only are one syllable apart and are routinely confused, including in print. The practical difference shows up when you read a proposal: with a fee-based advisor, ask whether any product in the recommendation pays a commission on top of the advisory fee, and ask for that answer in writing.

Every model has a conflict

This is the part that usually gets flattened into a sales argument, so it is worth stating carefully.

Commission compensation creates an obvious one: the advisor is paid when a product is placed. Fee-based compensation carries that same conflict on the product side, alongside the advisory fee. And fee-only compensation, usually charged as a percentage of the assets being managed, carries its own: an advisor paid on assets under management has a financial interest in those assets staying under management. That reaches real decisions, including whether to pay off a mortgage, whether to buy an annuity, and whether to take a pension as a lump sum.

Fee-only removes one conflict. It does not remove all of them, and no structure does.

None of that argues for one model over another, and this page is not going to. It argues for a different question. Rather than asking which label is cleanest, ask any advisor to name the conflicts their own structure creates and to show you where those are disclosed. An advisor who can do that straightforwardly is telling you something useful. One who cannot is also telling you something.

Where this practice sits

This practice is fee-based, and the structure is worth stating plainly rather than leaving to a footnote.

Advisory accounts carry a fee. Insurance, offered through licensed affiliates, may pay a commission. Richard acts in a fiduciary capacity with respect to advisory accounts. Costs are reviewed with you before anything is implemented, and the compensation arrangements are described in the Cetera Wealth Services, LLC Form ADV Part 2A, which you can ask for and read.

The conflict in that structure is the one described above: there is a commission on the insurance side. The way it gets managed is that protection is only discussed where the plan shows a gap, and the reasoning is written down. See insurance and income protection for the scope of that work, and fee-based financial advisors in Chicago for retirees for how it fits a local practice.

Richard Casolari, Financial Advisor, Investment Advisor Representative, CFP®, has spent roughly fifty years in financial services. The practice is founder-led, so the person quoting the fee is the person doing the work.

Which standard applies

Compensation and standard of conduct are separate questions, and conflating them is the most common error in this subject.

Investment advisers owe a fiduciary duty under the Investment Advisers Act of 1940, covering both loyalty and care, and the SEC has described that duty as applying to the entire advisory relationship. Brokers recommending a security or investment strategy are subject to Regulation Best Interest, which the SEC frames around obligations covering disclosure, care, conflicts and compliance. Regulation Best Interest applies at the time a recommendation is made; it does not by itself create an ongoing duty to monitor.

For a retirement plan that will be revisited for decades, that distinction is worth a direct question: will you act in a fiduciary capacity on every account I hold with you, including any insurance or brokerage account? If the answer is yes for some and no for others, that is a normal answer for a dually registered professional. Ask for the split in writing.

What fee transparency looks like

A percentage is a starting point, not an answer. Ask for your yearly cost expressed in dollars, in writing, before you sign anything. Then do the arithmetic yourself: multiply the rate by your balance for the annual figure, and by the number of years you expect to pay it.

A fee charged on assets also moves with the portfolio, rising when it grows and falling when it shrinks. That is worth understanding rather than objecting to, because it explains the conflict named earlier.

One question separates a transparent conversation from an opaque one: ask how the advisor would handle a recommendation that reduces the invested balance, such as paying off a mortgage or funding a large purchase from the portfolio. A straightforward answer addresses the effect on their own compensation without being prompted twice.

On what the fee should cover, expect investment management, retirement income strategy, withdrawal sequencing coordinated with your CPA, Social Security and Medicare planning, and scheduled reviews. Ask to see the deliverables rather than the list: the written plan, the review schedule, and the name of the person who takes your calls.

How to verify any of it

Three checks, in order, all free and all independent of whatever you were told in a meeting.

  1. Search the registration record. The SEC's Investment Adviser Public Disclosure database and FINRA's BrokerCheck show registration status and disciplinary history. Start here, because it is the only one of the three that is not self-described. How to verify a financial advisor walks through both.
  2. Read the Form CRS and the Form ADV Part 2 Brochure. These describe how the firm is paid and what conflicts it has. NASAA notes that the Part 2 brochure should disclose commissions earned outside the advisory fee.
  3. Ask about anything you do not follow. The documents are the record; the conversation is where you find out whether the person in front of you can explain their own disclosure.

Three answers are worth pausing on, whoever you are speaking to. An advisor who cannot say where their compensation is described. One who answers a fee question with a percentage and never a dollar figure. And one who will not put costs in writing before you sign. None of those is proof of anything, and each is a reasonable thing to ask about twice.

On products with surrender terms, including annuities and some insurance contracts: read the exit provisions before you sign, not after. Surrender charges, the period they apply for, and any tax consequences of an early withdrawal are all stated in the contract, and they are the part people most often discover late. That is a reason to read carefully rather than a reason to avoid the category.

Serving Chicago Ridge

Chicago Ridge is built around the mall corridor on Ridgeland Avenue, close enough to the Palos Heights office that an in-person review is a short errand rather than an afternoon. That proximity matters for this subject in particular: fee conversations go better across a table with the documents open than they do over the phone.

For Chicago Ridge households the work is retirement income planning that reads investments, income and insurance together, investment management built for the distribution years, tax-aware withdrawal sequencing with your CPA, and Medicare enrollment timing. Costs are reviewed before anything is put in place.

Neither diversification nor asset allocation can assure or guarantee better performance/profit and cannot eliminate the risk of investment losses in declining markets. Distributions from traditional IRAs and employer sponsored retirement plans are taxed as ordinary income and, if taken prior to reaching age 59 ½, may be subject to an additional 10% IRS tax penalty.

The cost and availability of insurance can depend on factors such as age, health, and the type and amount of insurance purchased. Before implementing a strategy involving insurance, it would be prudent to make sure that you are insurable by having the policy approved. As with most financial decisions, there are expenses associated with the purchase of insurance. Policies commonly have mortality and expense charges, and if a policy is surrendered prematurely there may be surrender charges and income tax implications. Guarantees are based on the claims-paying ability of the issuing insurance company.

Fees, charges and expenses are detailed in the Cetera Wealth Services LLC's ADV Part 2A. For a comprehensive review of your personal situation, always consult with a tax or legal advisor. Neither Cetera Wealth Services LLC nor any of its representatives may give legal or tax advice.

Securities offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity. Insurance products are offered through licensed affiliates and may pay a commission.

This material is for general information only and is not a recommendation to buy or sell any security or insurance product, not a recommendation of any compensation structure or advisory firm, and not a solicitation in any jurisdiction where the advisor is not properly registered. Investing involves risk, including possible loss of principal. Regulatory standards, disclosure requirements and industry practices change; confirm current details with the firm's own disclosure documents and with the regulator.

Common Questions

Questions about how advisors are paid

Is a fee-based financial advisor a fiduciary?

It depends on the account and the capacity they are acting in. An investment adviser owes a fiduciary duty under the Advisers Act, and the SEC has described that duty as applying to the entire advisory relationship. A broker recommending a security is subject to Regulation Best Interest instead. A dually registered professional can be in either role depending on the account, so ask account by account and ask for the split in writing.

What is the difference between fee-based and fee-only?

A fee-only advisor is paid by the client and takes no commissions. A fee-based advisor charges fees for advice and may also receive a commission on a product such as insurance placed through an affiliate. The terms are one syllable apart and are frequently confused. The practical test is to ask whether anything in a given recommendation pays a commission in addition to the advisory fee.

Does fee-only mean there are no conflicts?

No. It removes the product commission, which is a real conflict worth removing. It does not remove the conflict created by charging a percentage of managed assets, which gives any advisor paid that way a financial interest in those assets staying invested and under management. That can touch advice on paying off a mortgage, buying an annuity, or taking a pension as a lump sum. Every structure has something; the useful question is whether it gets named.

How do I check whether my advisor is fee-based or fee-only?

Start with the Form CRS relationship summary, which lists how the firm is compensated, then read Item 5 of the Form ADV Part 2 Brochure for how fees are calculated. Both are available through the SEC's Investment Adviser Public Disclosure database, free. Check the registration and disciplinary record in the same visit, since that is the part no firm describes about itself.

What should I ask about fees before hiring anyone?

Ask for your annual cost in dollars rather than as a percentage, in writing, before signing. Ask what the fee covers and what sits outside it. Ask how the advisor would handle a recommendation that reduces the invested balance. And ask where their compensation is described in their own disclosure documents, then go and read that section.

How is this practice paid?

It is fee-based. Advisory accounts carry a fee, and insurance offered through licensed affiliates may pay a commission. Richard acts in a fiduciary capacity with respect to advisory accounts. Fees, charges and expenses are detailed in the Cetera Wealth Services LLC's ADV Part 2A, and costs are reviewed with you before anything is implemented.

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Schedule a Retirement Readiness Review and put every question on this page to us directly. The answers should be the same whoever you ask them of.

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A Retirement Readiness Review is an introductory conversation. It is not tax, legal, or insurance advice and does not substitute for your CPA or attorney. Investing involves risk, including possible loss of principal. Securities offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers LLC, a registered investment adviser. Insurance products are offered through licensed affiliates.

Richard Casolari, CFP, in a navy suit and striped tie against a dark studio background

About the Author

Richard Casolari, CFP®

Founder, Advanced Financial Concepts · Palos Heights, Illinois

Richard Casolari is a CERTIFIED FINANCIAL PLANNER™ professional and the founder of a retirement income planning practice in Palos Heights, Illinois. He has spent roughly fifty years in financial services, working with pre-retirees and retirees across Chicago's south and southwest suburbs.

The work coordinates retirement income planning, investment management, tax-aware withdrawal sequencing in coordination with your CPA, Medicare enrollment and supplement timing, and protection planning through licensed affiliates, into one written plan that is reviewed on a schedule. Securities are offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory services are offered through Cetera Investment Advisers LLC, a registered investment adviser. The registration history behind that work is public on FINRA BrokerCheck, CRD #42779.